I turn ad spend into measurable leads and sales.

Senior Digital Marketing Specialist, Performance Marketer and Media Buyer in Riyadh.

Five years of paid media, lead generation and campaign optimization, with tracking set up properly so every riyal can be traced back to a result.

Work with me Download CV
How a campaign is tracked
  1. Ad platformsGoogle, Meta, TikTok, Snapchat, LinkedIn
  2. Pixels and tagsMeta Pixel, Google Tag Manager
  3. AnalyticsGA4, Search Console
  4. LeadsCRM and WhatsApp API integration
  5. ReportingLooker Studio dashboards on ROAS, CPA, CPL, CTR

About

I am a results-driven digital and performance marketer. My work covers digital campaigns, social media management, paid advertising and lead generation, followed by close monitoring of the numbers so campaigns keep improving.

I also hold a Bachelor of Accounting, which shapes how I handle budgets, reporting and decisions: I look at cost per result before I look at likes.

Experience

  1. Muscle and Fitness Organization

    Social Media Specialist, health supplements

    • Manage the organization’s presence across social platforms and its website.
    • Built a consistent content and publishing approach to grow the audience and lift engagement.
    • Align social content, website updates and campaign messaging to support product awareness and customer inquiries.

  2. Freelance performance marketing

    Independent, multiple sectors. See projects below.

    • Plan and run paid campaigns, audience targeting and creative coordination for retail, automotive and real estate brands.

  3. Auto Mivec for Cars

    Digital marketing, automotive

    • Promoted automotive products with targeted digital campaigns and customer-focused messaging.
    • Directed interested customers to sales channels.
    • Reviewed audience targeting and creative performance to improve campaign efficiency.

  4. El Rawda Company for Real Estate

    Real Estate Marketer

    • Promoted listings online with messaging tailored to property features and buyers.
    • Connected interested prospects with the sales team to support property inquiries.
    • Improved the online presentation and visibility of listed properties.

  5. QNB

    Trainee, banking

    • Applied academic knowledge in a professional banking environment.
    • Learned banking products and practiced explaining their features clearly to customers.

  6. Arab International Bank (AIB)

    Contract Management

    • Supported contract drafting and review with attention to procedure and documentation accuracy.
    • Organized contract documentation and follow-up to keep records accurate and accountable.

Freelance projects

Nahdi Medical Company

Health and wellness retail

Social media content planning, campaign coordination, website content updates and audience engagement.

Meta Ads Manager, Google Analytics 4, Google Search Console

Outcome: a more consistent digital presence and a clearer campaign workflow.

Aljomaih Automotive Company

Automotive

Campaign planning, audience targeting, ad creative coordination and lead follow-up recommendations.

Meta Ads Manager, Google Ads

Outcome: better-organized vehicle promotions that support customer inquiries.

ROSHN

Real estate

Campaign planning, audience targeting, ad creative coordination and lead follow-up recommendations.

Meta Ads Manager, Google Ads

Outcome: better-organized property promotions that support buyer inquiries.

Skills

Platforms and tools

  • Google Ads (Search and Maps)
  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Meta Ads Manager
  • Meta Pixel
  • TikTok Ads Manager
  • Snapchat Ads
  • LinkedIn Campaign Manager
  • Looker Studio

Marketing

  • Performance marketing
  • Media buying
  • Lead generation
  • Remarketing
  • A/B testing
  • Conversion tracking
  • CRO
  • SEM
  • SEO
  • Local search optimization
  • Social media marketing

Measurement and operations

  • ROAS, CPA, CPL and CTR optimization
  • Budget management
  • KPI dashboards and reporting
  • CRM integration
  • WhatsApp API integration
  • Marketing automation
  • AI tools for content and strategy
  • Teamwork

Education, certifications and languages

Education
Bachelor of Accounting, The October 6 University, graduated 2021
Certification
SEO for Beginners, Cursa (The New Boston), November 2024
Languages
Arabic (native), English (advanced)

Let’s talk about your next campaign

Based in Yarmouk, Riyadh. Fastest reply is on WhatsApp.

Message on WhatsApp amirmaher031@gmail.com 0593186632